About the Alcohol Education Trust

Registered charity:1138775

Who we are

The Alcohol Education Trust is a small focused charity which works across the UK to keep children safe around alcohol. We are a leading early intervention charity that supports young people in making more informed life choices through the 2,100 schools and youth organisations we support with our award-winning resources.

 

What we do

INTERVENE EARLY

We aim to catch children before they begin drinking and help them work out why it makes sense to wait until they are older (if they choose to drink) and how early and heavy drinking increases their risk of injury, accidents and assault and makes them more vulnerable to others. We build children’s resilience and life skills, helping them
make responsible, informed choices as they encounter alcohol.

TRAIN THE WORKFORCE

We train teachers and health educators in how to deliver evidence-based, interactive and enjoyable alcohol education to young people of different abilities and backgrounds in a variety of settings.

IMPROVE LEARNING AND LIFE CHANCES

Our interactive activity-based and award-winning Talk About Alcohol programme is evidenced to improve knowledge and delay the age that teenagers choose to drink whole drinks. We focus on regions where alcohol harms are highest and have bespoke approaches for those most vulnerable to alcohol, such as looked-after children.

SUSTAINABLE, AFFORDABLE LEGACY

Those we train become our ambassadors and cascade their learning to others, meaning Talk About Alcohol costs just 50p per child. We continue to update resources, provide professional development and ongoing phone/email support.

 

 

STRENGTHEN ROLE MODELS AND BOUNDARY SETTING

As parents and carers are the prime suppliers of alcohol to children, we build parental confidence, knowledge and skills around alcohol. We encourage parents to monitor their children and to understand the risks associated with underage drinking, particularly in unsupervised settings.

 

 

A joined up approach to reduce alcohol-related harm

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Why We Are Needed

SCHOOLS AND HEALTH PROFESSIONALS

The Problems

  • OFSTED found alcohol education to be inadequate in 40% of secondary schools in 2013. Teachers cite not having enough time and not being subject experts as barriers to improvement.◊ The time dedicated to health education (PSHE) decreased by 32% in KS3/KS4 between 2011-15.

    ◊ A record number of school exclusions were issued in 2016/17 in England due to drugs and alcohol.

Our Solutions

  • We provide an easy one stop shop for busy, time-poor teachers where they can download lesson plans as well as implementation and evaluation guidance by topic or by suitability for each year group.
  • We make our evidenced programme available free of charge to all secondary schools.
  • We train teachers and provide on going guidance so they feel confident and knowledgeable in teaching about alcohol.

 

CHILDREN AND YOUNG PEOPLE

The Problems

  • The average age for the consumption of a whole alcoholic drink is just 13 in Britain. Early and regular use of alcohol can affect brain development and increases the risk of dependency later in life.
  • Children who drink regularly and heavily before the age of 15 are significantly more likely to try drugs, smoke, engage in unprotected or risky sex, be injured or assaulted. GCSE predictions fall by 20 points, the difference between an A* and a C grade (9 to 4).
  • Children who experience childhood adversity are twice as likely to binge drink and children with ADHD are three times more likely to face addiction when older. Children with learning difficulties are three times more likely to be abused, with alcohol a factor in grooming and violence.
  • Between 2014 -16 there were 13,000 alcohol-specific hospital admissions for under 18s (7,700 of which were girls).
  • In 2016, 9,250 children were excluded from state schools due to alcohol or drugs.

Our Solutions

  • We engage children with an interactive online platform talkaboutalcohol.com that encourages them to build knowledge and find out in a fun way, through games and quizzes, about the effects of alcohol on their physical and mental wellbeing.
  • Our activities, rehearsal strategies and role play allow young people to work out for themselves the effect of impulsive behaviour or drinking too much, enabling them to make more responsible, informed choices.
  • We focus our training and support workers in areas of high deprivation where alcohol-related harms are highest. We have developed story and picture- led activities and games around alcohol for those who find reading a barrier to learning. We have targeted streams of work supporting looked-after children and those with learning difficulties who face a greater risk of alcohol dependency and misuse.
COMMUNITIES AND FAMILIES

The Problems

  • Parents and carers are the prime suppliers of alcohol to under 18s.
  • Children living in households where parents drink to excess are more likely to drink early and problematically.
  • Our research shows that 93% of parents and carers overestimate the number of teenagers who drink and get drunk and so supply their children with alcohol, thinking they will get it elsewhere otherwise.

Our Solutions

  • We provide an easy one stop shop for busy, time-poor teachers where they can download lesson plans as well as implementation and evaluation guidance by topic or by suitability for each year group.
  • We make our evidenced programme available free of charge to all secondary schools.
  • We train teachers and provide on going guidance so they feel confident and knowledgeable in teaching about alcohol.
  • We help parents and carers to understand why drinking at too young an age and drinking too much can harm their child’s short and long term health and also how drinking outside of the home raises the likelihood of other risk taking such as smoking or taking drugs.
  • We correct perceived social norms with positive messages on how teenagers are drinking and getting drunk less than they were 10 years ago.
  • We give positive parenting tips that reduce all risk taking such as how to set boundaries, be a good role model and know where their children are.
  • We empower parents to resist teen pressure and manipulation.

Impact and reach

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Outcomes

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