Helping parents protect and inform their kids about alcohol
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Proven to delay drinking and reduce drunkenness
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Training teachers about protective life skills
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Enabling behaviour change and responsible choices

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Parent Area

Parents Area
Many parents feel lost and confused when talking to their children about alcohol. How can you help them deal with peer pressure and stay safe? What UK laws exist relating to young people and alcohol. View the Parent Area

Teacher Area

Teachers Area
Make PSHE and science lessons on alcohol informative and engaging. We provide evaluated, evidence based, imaginative teachers’ newsletter and adaptable resources, films, worksheets and lesson plans for KS3-5. View the Teacher Area

Alcohol awareness week 13 – 19 November 2017!

Please get involved and help us raise funds to keep our resources free for schools! Cake bake, book sale, coffee morning, sponsored run? Contact for ideas and support and see other ways to get involved and donate here.

Our Programme

“The AET’s Talk About Alcohol programme equips schools with the resources and training that staff need to be able to offer a comprehensive alcohol education curriculum to their pupils. In addition, this supports a Public Health priority to see a reduction in the number of young people drinking alcohol and ensuring they have the skills and guidance to make informed choices.” Christina Hardy, Public Health Practitioner, Tyneside

Recent reports:

What are parental perceptions about teenagers and alcohol and can we influence them?
Findings from face to face and digital engagement with parents and carers using social norm approaches in a variety of settings across England

Assessing children’s norms and perceptions of peer drinking

Our Mission

Our vision is for young people to enter adulthood having a healthy relationship with alcohol. We engage pupils before they begin drinking, help them build resilience skills, know how to avoid risky situations and learn how to look after themselves and each other. The average age of a first whole drink in the UK is age 13 – far too young, and usually at home. Read more…

The Programme

Our Programme LeafletsSchool is the one place where we can reach almost every child across the UK. We help schools deliver effective alcohol education to 11 – 18 year olds, provide teacher training as well as an outreach to parents… Read more…


Where our programme was in place, just 8% of pupils took up drinking over the 18 months from year 8 to the end of year 9 compared to 20% following other programmes… Read more…

Read our Progress on strategic goals and impact report 2016

Press Releases and News


Why do parents and teenagers consistently overestimate the percentage of young people who drink alcohol and the prevalence of drunkenness?

Press release: Embargoed until 4 September  Why do parents and teenagers consistently overestimate the percentage of young people who drink alcohol and the prevalence of drunkenness? Parents and carers think they are justified in supplying alcohol to teens because they perceive it’s the norm and assume that someone else will supply it if they don’t 78% of parents overestimated the number of teenagers who drink alcohol– just 38% of 11-15 year olds have tried alcohol and only 4% drink weekly Only 3% of parents correctly identified that 20% of 16-24 year olds get drunk regularly – most thought at least half did. 49% of parents and carers believed friends and peers were the prime suppliers of alcohol to their children and whereas it is actually themselves.   The Alcohol Education Trust, which supports over 1,400 schools to prevent alcohol related harm has, in the past twelve months, interviewed parents and carers and secondary school children about their attitudes and behaviours around alcohol. At a series of events throughout England, 650 11-15 year olds took part in face-to-face interviews. In addition, more that 300 parents and carers were questioned before and after an information session delivered by AET specialist staff on how to keep children safe around alcohol. The results may surprise you – 49% of adults didn’t realise that parents are the prime supplier of alcohol, believing it to be friends and peers – and 65% of children believed this too. Commonly, parents and carers thought that giving their children alcohol would stop them getting it from somewhere else and at least that way they’d know what they were... read more

AET shortlisted for two awards

We are delighted to hear that the Alcohol Education Trust has recently been shortlisted for two awards for our work to minimise alcohol related harm among young people and delay the age of first consumption. Having been the Highly Commended finalist in the best secondary resource in the Education Resource Awards 2017, we’re thrilled to say we are now shortlisted in the Charity Times Award for best small charity of the Year 2017. We are also a finalist in the Children and Young People Now! Awards for the best early intervention. We will know the results in October and November so watch this... read more

Public Health and police ensure the early intervention, evidence based Talk About Alcohol programme is commissioned across schools from September

We are very pleased to say that the commissioning of our full education pack with training in areas as diverse as Guernsey, Cheshire and Waltham Forest is proving very successful. In May, Public Health Guernsey supported the training of PSHE leads in Guernsey and Alderney, staff from Action 4 Children and The Youth Commission in two half-day training sessions. All attendees are now fully equipped to deliver the 6 evaluated lessons from our Talk About Alcohol programme from September. Cheshire training All PSHE leads across Cheshire are to receive Talk About Alcohol training thanks to the Cheshire Constabulary’s Safer Schools and Young People Partnership. The initiative is supported by Cheshire charity, Crimebeat, which recognises the importance of educating young people to raise awareness of the consequences of Alcohol misuse.  Training will be available for two members of staff from every secondary school in Cheshire. The first training session took place at Halton on the 12th June and training will continue rolling out in July with Cheshire East, Cheshire West and Warrington. All schools will receive our brand new full education pack, which includes The ‘Talk about Alcohol’ 100 page teacher workbook, teacher guidance and lesson plans for children with SEN, a DVD of BAFTA award winning ‘Just a Few Drinks’ 4 short films, full access to the SEN area of our website with lesson plans, PowerPoints, 60 laminated discussion cards, pictures, scenarios and a quiz for use in class. The training showcases the 6 evaluated lessons followed by SEN specific activities. Cheshire Constabulary was founded in 1857 and is now responsible for policing nearly a million people. There are approximately 2,081... read more

AET runners up in the national Education Resource Awards 2017

The Alcohol Education Trust are very pleased to be national runners up in the national Education Resource Awards 2017 best secondary school resource (non ICT) and we were also finalists in the best secondary school resource including ICT. AET was pitched against much larger national companies such as Frog Education, Bloomsbury, Satchel and more, so we are very pleased. Our resources were highly commended. The ERA awards ceremony took place in Birmingham last Friday, with over 320 guests in attendance. The Education Resources Awards (ERA) are now in their 18th successful year and  celebrate outstanding success for the suppliers and teaching professionals of the education sector throughout the UK. The awards highlight and reward the quality and diversity of educational products, resources, services and people as well as the best educational establishments and the most dedicated members of the teaching profession. The ERA’s aims to encourage the raising of educational services & product standards throughout the industry and is recognised throughout the sector as the Accolade of excellence.... read more